While advertising careers were once limited to print, television, and radio, rapid advances in technology have expanded opportunities to online media as well. Apparently, putting together an ad campaign requires the work of both creative talent to plan, design, and write copy and business experts to manage sales and track results. This article contains a detailed guide on how to get into this competitive field of advertising. In addition, bears answers all your questions about an advertising degree.
What Is An Advertising Degree?
An advertising degree is a specialized academic degree awarded to students who have completed a college, university, or business school program with a focus on advertising. There are four basic types of advertising degrees that can be earned from a college, university, or business school:
What Does An Advertiser Do?
An advertiser creates marketing campaigns to promote a variety of products or services. Apparently, the digital, print, radio, and video advertisements you develop as an advertiser are essential to how your client’s brand engages with customers. However, your job duties include conducting market research, collaborating with the sales and design teams to create targeted ad campaigns, reviewing multimedia ads to ensure consistent brand voice, and monitoring the performance of ad campaigns to measure return on investment and to inform future marketing campaigns. It is not compulsory that one must earn a degree in advertising to break into the field. Many employers prefer applicants who have some experience in advertising, marketing, or a related field. Meanwhile, an associate’s degree which can be completed in two years may be acceptable for some entry-level positions. However, applicants with a bachelor’s degree in advertising, marketing, or a related field are preferred by employers who are looking for advertising managers. Most master’s degree programs take two years of full-time study to complete. Furthermore, for professionals who wish to teach at the university level, after gaining a master’s degree students go further to obtain a doctorate degree program in advertising or business.
Making A Choice of Advertising Degree Programs.
An advertising degree can be earned from a campus-based program or online. Basically, the focus of some programs is exclusively on advertising while others in addition to advertising, add marketing or sales. When choosing an advertising program, it is important to look at a variety of different factors. First and foremost, you should choose an accredited school. Accreditation ensures the quality of the program and increases your chances of earning transferable credits and post-graduation employment. Importantly, for higher positions in the field, students with bachelor’s degrees can go further to acquire a master’s degree in advertising. Other factors to consider include school/program reputation, class sizes, teaching methods (lectures, case studies, etc.), career placement data, retention rates, tuition costs, financial aid packages, and admissions requirements. Think carefully about what type of job you want to get after graduation and then evaluate the school’s ability to help you achieve your goal.
Why Should I Study Advertising?
Advertising programs offer students ample opportunities to prepare for a career in this field. Graduates of an advertising degree program acquire a variety of skills that enables them to feature in many career settings. Skills attained may include: Campaign planning and development
How Do I Get An Advertising Degree?
A bachelor’s degree program in advertising can usually be completed in four years. However, accelerated programs are available. Students who have already earned a bachelor’s degree can go on to earn a master’s degree in advertising, which is recommended for advanced positions in the field.
How Much Can I Make With An Advertising Degree?
Professionals with marketing and advertising degrees often have the advanced public relations skills needed to succeed and thrive in these important jobs. BLS reports the median salary for public relations and fundraising managers in 2017 was $111,200, with the top 10% earning more than $200,000 per year.
Where Can I Get An Advertising Degree?
Online and offline study
Advertising Degree is one of the most popular offerings of online colleges. These online courses comprise of video lectures that can be downloaded and watched at your convenience. Tutorials and assignments can be completed and submitted online. Many of these online programs are developed through feedback from employers. This ensures that the programs are up to date with the current demands of the industry. Before you enroll in an online program, check the accreditation status as well as the credentials of the faculty and alumni network. Equally, you can enroll in any college or university that offers an advertising degree. Here is a list of some of the best schools that offer both online and offline adverting degree:
What Are The Advertising Requirements?
To be a successful advertiser you must possess the following attributes:
College Degree
A bachelor’s degree provides the foundation for a career in advertising. Some companies also offer internships to college students to avail them of the opportunity of gaining practical experience. According to the Bureau of Labor Statistics, most advertising managers have bachelor’s degrees in advertising or marketing.
Creativity
Essentially, being creative in an advertising career is paramount. An advertiser must be able to create advertising concepts, characters, and logos that communicate the essence of their brands. Due to the highly competitive nature of most industries, the creative ads of advertising professionals are the only elements that differentiate them from other competitors. Especially, when product features and prices are similar. Their messages must be convincing enough to effect heavy patronage from the customers.
Writing skills
Advertising professionals must possess excellent writing skills. Many commence their careers as copywriters, who create the words and messages in advertisements. They write words for anything from print and radio ads to sales letters, brochures, and catalogs. The messages must be strategically crafted to prompt people to visit restaurants or stores or spend their money online. Most times, they need to follow the AIDA principle when writing promotional pieces, which stands for attention, interest, desire, and action. For instance, they get consumers’ attention with strong headlines or jingles and interest them by discussing the key benefits of their products. Furthermore, they build peoples’ desire by making them picture themselves using their products. And they prompt them to action with limited-time offers
Management Skills
Many advertising professionals eventually go into management in advertising departments or agencies. Their duties include hiring and training other advertising employees, assigning them specific duties for projects and evaluating their performance throughout the year. Advertising directors and managers also create advertising budgets for companies and must stay within the parameters of projected expenditures. Another important management function includes motivating associates to continuously produce effective advertising campaigns. For example, an advertising manager may motivate copywriters and artists by providing positive feedback on their work; or giving them more challenging assignments if that’s what they desire.
What Can I Do With An Advertising Degree?
What Can I Do With an Advertising Degree? Advertising professionals can be found in nearly every industry imaginable. Marketing and advertising is a huge part of sales and essential for most successful businesses. Both large and small organizations utilize advertising to launch, grow, and maintain their standing in the business world. As an advertising professional, you could work for one of these organizations. You may also find employment with advertising agencies and consulting firms. If you have an entrepreneurial spirit, you can join the many self-employed advertising professionals who either freelance or run their own business.
Specific Jobs That Are Common In The Industry Are As Follows
Copywriter – The advertising copywriter produces briefs and scripts for advertising campaigns and amends advertising copy according to feedback. Copywriters are responsible for generating the words, slogans and audio scripts that accompany advertising visuals. Advertising Manager – An advertising manager plans and directs the promotional and advertising campaigns of companies in order to generate interest in a product or service. Importantly, they are usually in charge of entire departments or groups of account executives. Advertising Account Executives (or simply account executives) are the main liaison between advertising and media agencies and their clients. … They then manage and coordinate advertising and promotional campaigns post client approval, track budgets and costs, and ensure that the projects run smoothly. Creative Director – Creative directors are the creative leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. Creative directors plan to advertise and oversee the creative process. In addition, they give guidance to the creative team that works under them. How Much Do Copywriters Make? The median annual copywriter salary is $47,838, with 80% of copywriters earning between $35k–$65k per year according to data aggregated from Payscale and Salary.com. A bachelor’s degree is required for most advertising manager positions, preferably a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behaviour, market research, sales, communication methods and technology, visual arts, art history, and photography. Yes, it is, especially if you enjoy advertising. … The bigger question is if you want to work in advertising. It’s not necessary to be an advertising major to succeed in advertising. BUT a degree in Advertising from a good school is likely to make it easier for you to get an entry-level job in advertising. Managers.Account Executives.Creative Directors.Media Director.Promotion Managers.Marketing Managers.Product Development Managers and Market Research Managers.Public Relations Managers. Advertising Jobs for People Without a Degree. Advertising is a creative career field that often requires a degree of some kind. There are some jobs available in advertising that do not need an undergraduate degree. The average pay for an Entry-Level Advertising Coordinator is $38,867 per year. A skill in Copywriting is associated with high pay for this job. While there are associate degree programs available, entry-level jobs in advertising typically require a bachelor’s degree. A four-year advertising degree program entails both the arts and sciences, combining courses in visual design and copywriting with those in communication, psychology and marketing. Both advertising and marketing majors involve coursework in marketing principles and strategy, though they have varying overall focuses. Concentrations in marketing tend to focus on management, sales, and supply chain, while concentrations in advertising tend to focus on writing, management, and design
Conclusion
A bachelor’s degree in advertising is an essential step on the path to a full-time career in the industry. Students who earn advertising degrees can learn about all facets of the business, including creative careers such as copywriting, art direction and business careers in advertising media buying, planning and sales. I hope this pieces of information helps you in your decision making process. Best wishes!!!!
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